This Is Why Every Company Should Hire a Young and Creative Online Marketing Professional for Their Social Media Presence

Have you ever been targeted by a sponsored post from a web shop on social media the day after you searched for a product online at that same web shop? This is how companies are trying to reach their customers nowadays. This example symbolizes the power of the internet and to what extent marketers can take advantage of this power. Although social media gets more users every day, the majority of users are young adults who have grown up with the use of social platforms. That’s why these young adults are the most attractive group to be responsible for the social media presence of a company.

Social Media Advertising

Social media has been constantly evolving and growing in popularity since its development. Next to a platform for individuals to communicate with each other and to share information, it gives companies the ability to reach a wide audience, provide immediate information, and built relationships with their customers. The Pew Research Center (2015) states in their paper that approximately 65% of the adults are using some form of social media. Given that many people used to be a little hesitant when it came to the use of social media, the research shows that nowadays a majority of social media users think that companies should have a presence of social media and use it to interact with their customers.

Influencing Through Social Influencers

Companies do not only increase their engagement with consumers on social media though the use of polls, reviews, feedback, and contests. They also target their audience directly with the use of social influencers. They engage in a collaboration with someone who has many followers on Instagram. Brands for example give the influencer free products in exchange for a post on which the product is promoted, or they pay them for a sponsored post. This is known as branded content. You will find more information about branded content and other ways of advertising on Instagram by clicking on this link.

Do Not Stay Behind in The Advertising Environment

With the use of social media, businesses try to reach a new generation of customers. Most users of social media are born between the early ‘80s and ’00s, the so called millennials. They are the most technologically sophisticated generation in history. Social media is this generation's second nature. Therefore, a company must seem real to earn their attention. The marketing must be authentic and millennials have to connect with your product in a genuine way.

Today, without social media a company will not be able to solve customer service issues immediately, gain feedback easily and directly from consumers on their products or marketing campaigns, and interact with consumers quickly and on a more personal level. With the help of a young and creative online marketing professional, your company can make a difference in the advertising environment. They thoroughly know the social media environment and know what users want to see online. Keep up with your competitors and start targeting your audience via platforms such as Instagram and Facebook, with the help of a young and creative mind.