Are you planning an event and do you want it to be top-of-mind with your audience? Use social media! Social media has emerged as an efficient and effective way to create awareness to and promote the events you host or sponsor. In this blog I will point out some tactics that you can use to promote your event on social media and drive visitors and ti...
Read MoreThe last couple of years there has been an exponential growth in the use of websites and apps that allow social interaction, such as Facebook, Snapchat, Instagram, gaming sites and virtual worlds such as Sims. These sites and applications, all considered as social media, offer today’s youth a portal for entertainment and communication. I am pre soc...
Read MoreHave you ever been targeted by a sponsored post from a web shop on social media the day after you searched for a product online at that same web shop? This is how companies are trying to reach their customers nowadays. This example symbolizes the power of the internet and to what extent marketers can take advantage of this power. Although social me...
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